Education and Experience

Eric Rollins majored in Business Administration at Hope College in Holland, Michigan.  After several management and sales positions in other industries, he entered the eye care industry in 1984, beginning as an office manager and then multiple unit manager for a regional eye care chain.  

He was then National Sales Manager for Aden Ophthalmic Products, followed by Vice President of Sales and Marketing of Optical Supply Inc., a large independent wholesale optical laboratory. Optical Supply experienced a huge amount of growth during his tenure, including becoming the first lab in America to win both the Varilux Lab of the Year and Transitions Lab of the Year.

Essilor purchased Optical Supply in 1998.  Eric then became a District Sales Manager for Essilor Labs covering all sales activities in Michigan, Indiana and Illinois.  During this time Eric won the Special Recognition Award for the Northeastern United States, and membership in the prestigious President’s Club.

Eric’s latest position before beginning Rollins Consulting LLC in 2006 was Strategic Accounts Manager for Essilor Laboratories.

In addition to consulting for Eye Care Professionals, Eric is a Contributing Editor for Jobson Publications, serves on the advisory board for the Baker College School of Opticianry, and speaks around the country for many groups including Transitions and Essilor.  Eric also enjoys performing with the industry musical group The EyeRock Band in New York and Las Vegas.

Eric has also served on the faculty for the Academy for Eye Care Professionals, sponsored by Transitions and a large group of optical laboratories for the past two years.


Dr. A.K. O.D.


“When my practice began to experience a standstill after 15 years of continued growth, I knew that it was time to seek some help.  In a small community that has lost most of its manufacturing jobs, it seemed that the prospects of increasing production were slim to none.  My optical laboratory suggested I have Eric Rollins come in and take a look. 

Eric presented me with the production figures he felt I could realistically expect by implementing some strategic changes.   Best of all, he guaranteed their success.  I appreciated his non-pressured approach and concluded that this was an opportunity I could not pass up. 

Within two weeks, our production took a steady climb and has continued ever since.  In light of all the articles I have read, the practice management courses I have taken and the consultants I have used, Eric’s services have provided the best and most immediate results especially in the area of cash-flow.”  

Dr. R.K. O.D.


“I am pleased to write this letter of recommendation for Eric Rollins whom I first met in May of 2007 when he came to my practice as a business consultant.  My practice was out of control.

Eric established a manageable, simple, effective, and guaranteed business system. He also setup a marketing plan that was both inexpensive and effective. My revenues increased 200% the first month following his visit.  For me, it allowed more control, less anxiety, and above all, more fun.

I found Eric to be a very hard working, warm, conscientious and honest individual who displayed much interest in improving my practice. He was easy to contact either by phone or email and he would always respond promptly to my messages.  Eric demonstrates both sound business knowledge and an appreciation of the importance of proper patient care. It was a pleasure working with him.”  

Dr. B.D.


“As the senior doctor at Insight Eye Care, a three-office practice in central Minnesota, I have nothing but praise for Eric Rollins.  My partners and I thought we had high performance opticals, but we had no idea there was so much room for growth. 

Eric assured us he could raise our per patient profits (PPP) by 20% by using his tools and methods.  We actually grew our PPP by over 50%!  And, with Eric’s help, our staff had absolutely no problem with these upgraded patient communication techniques.  In fact, they loved them.  And, better yet, patients loved them as well.  The improvements Eric taught us took a lot of work to accomplish – change is always difficult.  But it was well worth it! 

We are making more money, our staff is happy, our patients are happy (and better served), and we are still growing.  I highly recommend Rollins Consulting to any eye care office that values profitability, customer service and cutting edge products.”